There are many business owners who know that Social Media
and Website are powerful tools to help promote a business quickly.
They invest a lot of time, money and resources to only lose control of their social
media accounts and website access.
In my profession I hear it many times, “My marketing guy changed my
passwords and I can’t login. He wants me to pay him for access.” Or, “My old
web guy registered my domain in his name and I can’t get it from him.”
And yet, there are many business owners who find themselves
in that situation time and time again. Why? Not because they are careless, but
because they do not know about the alternatives.
I have been building websites and providing social market
marketing services for over 20 years to companies such as Disney, IBM, Warner
Bros, Amgen, DOJ, USC and many other public and private sector corporations. I
worked with them on their design and marketing needs, and taught them how to
keep full control of their online assets.
As employees, interns, temp and contractors come and go, you as a
business owner need to have full control of your social media accounts and your
website access. We live in the day and age of hacking, phishing, malware, and
viruses, so access control and security become extremely important part of any
business. You wouldn’t give a stranger your social security number and bank
account, so why do you give them carte blanche to your social media accounts and
website?
Well if you have been in this situation, I have a solution
for you that is very easy to implement and manage so anyone can do it. But most
importantly you will have full access control no matter who you hire to help
you with your marketing efforts. You need to give your new or old helper a
role. A role is simply controlled access to allow an individual to perform their
work, but not to manage the account.
Most social media,
hosting and websites have controlled access available under different labels,
for instance GoDaddy calls it AcountExec, Joomla calls it Publisher, Google
Plus calls is Manager and other have their own designations. I added several
links to instructions to how setup a role on the popular hosting, social media
and website frameworks.
Website Hosting
Social Media
Website Frameworks
If you have any questions feel free to reach out to me. Instructional workshops for Social Media Marketing, Google+ for Business and Google Analytics 101 are available upon request.